Very useful resource!
http://www.cassandra.co/report/ and http://www.cassandradaily.com/
report
Study Confirms Smartphones Now #1 Screen, Beating TV
A report released this week by Millward Brown takes a quantitative and qualitative look at multiscreen activity from a number of perspectives. The report is based on a global survey (n=12,000 respondents, 30 countries). The US sample was 444 people, with some behavioral monitoring and interviews. There’s a great deal of interesting material in the report, which is free.
While this has been asserted by others in the past, Millward Brown confirmed that in the US daily smartphone screen time has now surpassed TV. That’s also true worldwide. If one combines smartphone and tablet screen time the total exceeds TV by nearly an hour per day.
Source: comScore/Jumptap
Smartphones and Tablets Account for Half of US Adults’ Time Online
Soaring smartphone and tablet use has doubled the amount of time Americans spend online in the matter of a few short years, finds a new report [download page] from comScore and Jumptap. As a result, as of April of this year, smartphones (39% share) and tablets (12% share) account for approximately half of adults’ time online, a figure which rises to 59% among 18-24-year-olds and 61% among women aged 25-49.