TV

Study Confirms Smartphones Now #1 Screen, Beating TV

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A report released this week by Millward Brown takes a quantitative and qualitative look at multiscreen activity from a number of perspectives. The report is based on a global survey (n=12,000 respondents, 30 countries). The US sample was 444 people, with some behavioral monitoring and interviews. There’s a great deal of interesting material in the report, which is free.

While this has been asserted by others in the past, Millward Brown confirmed that in the US daily smartphone screen time has now surpassed TV. That’s also true worldwide. If one combines smartphone and tablet screen time the total exceeds TV by nearly an hour per day.

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Play AR is the world's easiest augmented reality video game creation software in a mobile app

Play AR takes video games out of the TV and turns them into a physical experience! Play AR was designed to let people with no programming experience play and create highly interactive augmented reality [AR] video games with just a few clicks. Best of all you can publish your creations as stand alone apps for smart phones and tablets!

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The Web Is a Lab for Marketable TV Content, and Vice Versa

The lines between digital and linear distribution are a lot less blurry than advertised when it comes to the business models of cable television and the online space, but content is a different animal altogether.

Take Drunk History, for example, which has evolved from a YouTube sensation to a full-blown half-hour on Comedy Central, averaging a serviceable 0.5 rating in the 18-49 demo over the course of its debut season. That platform shift is a neat reversal for showrunner Jeremy Konner, who saw his Web comedy Ghost Ghirls optioned and then scuttled by Syfy before the show was revived by Yahoo.

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