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Designer's Guide: Building a Brand Story

School of Visual Arts
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Bridging Book app Blends Physical and Digital into Single Reading Experience

March 25, 2014

Digital? Print? Book lovers don’t really care; we just want more books. A digital-print combo, however, is certain to capture our attention. Portugal-based engageLab unites the two modes of reading with Bridging Book, and app that allows the reader to turn the pages of a printed book while, through the magic of magnets, the app follows along, extending the book into the iPad’s screen.

When used with Bridging Book, the ipad acts as a book-extender, bringing interactive elements, sound, and animation to the story told on the printed page. File this great idea under “must purchase” and “ridiculously cool.”

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Tags: engageLab, Bridging Book, app, iPad, book-extender, interactive
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