Much of HarpersBazaar.com is now shoppable, with e-commerce offerings throughout. Sharing opportunities have been streamlined, especially for Pinterest. The editor-in-chief (since June 2001) Glenda Bailey- and VP/publisher (since May 2011) Carol Smith-led hierarchy claims that HB is the most popular magazine media brand on Pinterest with 5 million followers.
harpers bazaar
Harper's Bazaar, Yoox Group Partner on ShopBazaar.com
Harper’s Bazaar and Yoox Group have signed an agreement that will establish Yoox Group as the primary partner of ShopBazaar.com, a content-to-commerce online store that allows readers to shop the pages of the magazine. Products for sale are chosen by Bazaar’s editors.