Blippar's print app lets readers of this ad from Maybelline try on virtually every color shade in the Color Show line of eye shadow.
Until now, Blippar was targeting magazines and brand agencies as it sought to establish its platform. Today, that target audience is expanding—newspapers and print shops, in particular—are in their sights. The company is now going to the publishers who have advertisers participating in campaigns, looking to form partnerships that will bring the technology and possibilities to more brands. And printers have a unique opportunity to introduce the platform to all the jobs that walk in the door—there are very few types of print jobs that couldn’t benefit from Blippar’s technology. Even editorial departments are finding new ways to bring their stories to life with instant reader engagement opportunities such as polls or animations that delve deeper into a subject or illustrate a point.