Why the Moto 360 Smartwatch Will Kill Google Glass

Smart watches such as those made by Sony and Pebble were very limited in their functionality, battery life and technical specifications. When Project Glass was announced in 2012, it was seen as a revolutionary technology. It was wearable computing to the next level. Google Glass enabled people to have the information they “needed” in the corner of their eye and gave them instant access to the world wide web with just a simple voice command.

In theory, the technology is great. However, in practice, it’s a different story.

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Augmented Reality App recognizes brands using Google Glass

Blippar is an advanced advertising tool that presents additional information and extra features to users using augmented reality and smart devices. Jessica Butcher, co-founder of the app, demonstrated the service at PSFK London. Today, the AR startup introduced a new feature that extends the app’s capabilities to Google Glass, making it even easier for people to recognize product images and receive more information about them on the fly.

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Blippar Drives Augmented Reality Campaigns, Amasses 3M Users

Augmented reality today consists mainly of superimposed images, but companies are already envisioning a world where AR technology is an extension of our daily activities. While all eyes are on Google Glass, Blippar, a 2-year-old company based in London, has quietly helped brands like Heinz, Budweiser and Cadbury launch AR-based campaigns and claims to have more than 3 million users.

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