We’re experimenting with just that in partnership with Layar, a free augmented reality app available on Apple iOS and Android devices. To start, we’ve enhanced all 42 Lonely Planet European city guidebooks (city guides, pocket city guides and Discover city guides) to work with the Layar app. Simply by scanning the cover through the app, travelers can enjoy live weather feeds, exclusive videos and photos, transport planners, activity ideas and hundreds of bookable hotel and tour listings – all for free. All you need is a book and a phone.
Updates to Layar have made it "the most user-friendly, easiest and professional Interactive Print publication platform in the industry because of its features,” as described by Rags Vadali, the Layar VP of Product.
Layar has a fascinating new experiment with scanning your money. It educates the user about the money - interesting facts based on the country's currency. Also, scanning the back will bring up options of where to spend your money in your area (potentially good or bad thing).
As interactive print continues to grow across the globe, we felt it was time to put some of Layar’s key facts down in an easily digestible format.
The infographic below illustrates Layar’s growth and dominance in augmented reality and interactive print. Figures include total downloads of the Layar App, publishers using the Creator, campaigns and pages created, who’s using Layar, and much more!
The Toronto Star newspaper took the experience that it was providing to its readers to a new level as it applied augmented reality to some of its print pages in order to provide a unique and enhanced experience to its readers.
Katy Perry isn’t the only eye-catching thing in this month’s Elle UK.
Inside the popular women’s magazine, readers will find they can scan pages with the Layar App to discover bonus materials, including links and behind-the-scenes videos.