That's not to say that print will knock out computers, or anything like that, but that mobile devices are quickly eating into desktop dominance. The statement came as Mr. Sulzberger and Times CEO Mark Thompson talked at a Media Minds breakfast about the new subscription products and mobile apps they hope will refuel digital subcription growth at the company.
Print is NOT dead: Newsweek coming back
Started in 1933 and publishing both within the US and internationally for 80 years, Newsweek is one of the best-known weekly magazines around. Its decision to cease print publication at the end of last year in favor of a digital-only service was thus a surprise, but what's even more eyebrow-raising is that the editors have reversed their decision and will resume printing the magazine from early next year. With a renewed emphasis on subscription fees over advertising as the central revenue source, Newsweek hopes to swim against the tide that's swept many other printed publications out of business.
Magazine Readership Inches Upward
Despite a slight decline in overall magazine circulation in the first half of this year, the number of magazine readers in the U.S. is actually up slightly, according to the latest GfK MRI’s Survey of the American Consumer, which tracks print and digital magazine readership.
Total magazine readership across print and digital editions increased about 1.6 percent from fall 2012 to fall 2013, while that of print alone increased 1.1 percent. Digital readership grew a healthy 49 percent. But it remains a scant 1.6 percent of the total magazine audience and slowed down in growth from the 83 year over year increase reported this past spring. The numbers don't tell the full story about magazine readership, however, as the survey doesn't measure reading on magazine websites.
Elle UK adds Layar
Elle Magazine Adds Layar in the UK
Katy Perry isn’t the only eye-catching thing in this month’s Elle UK.
Inside the popular women’s magazine, readers will find they can scan pages with the Layar App to discover bonus materials, including links and behind-the-scenes videos.