Lonely Planet meets Layar: bridging the print-digital divide


We’re experimenting with just that in partnership with Layar, a free augmented reality app available on Apple iOS and Android devices. To start, we’ve enhanced all 42 Lonely Planet European city guidebooks (city guides, pocket city guides and Discover city guides) to work with the Layar app. Simply by scanning the cover through the app, travelers can enjoy live weather feeds, exclusive videos and photos, transport planners, activity ideas and hundreds of bookable hotel and tour listings – all for free. All you need is a book and a phone.

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