Nellymoser study reveals rapid adoption of image-based technology, representing 19% of all mobile activated print experiences.
Mobile activation in the Top 100 U.S. magazines has dramatically changed from 2011 to 2012. Several compelling patterns have emerged, notably the increasing popularity of issue-wide mobile programs and magazine branded scanning apps, particularly those leveraging augmented reality, image recognition, and invisible watermarking technology. Over the last two years that Nellymoser has tracked the use of print to digital content in magazines, there has been overwhelming growth in mobile activations used in both editorial and advertising content.