Why It's Time To Rebrand 'Augmented Reality'

Have you ever taken a moment to consider how inaccurate certain phrases can be? Pencils have been made with graphite for years, and yet we still insist on calling it “pencil lead.” Aluminum foil is sometimes called “tinfoil,” and a “jellyfish” isn't even a fish at all.
It's probably too late to stop using words like “jellyfish.” They are so engrained in our vernacular that the change would warrant a massive campaign, and the jellyfish themselves wouldn't know the difference. But it's not too late for “augmented reality” to rebrand itself -- and for marketers, content professionals and consumers, this semantic shift must happen quickly if we are to drive mainstream adoption.

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