Hasbro has sold one million Telepods figures allowing kids to blend the physical and virtual by teleporting real-life figures into mobile applications.
Earlier this summer Hasbro launched its first line of Telepods for Rovio Entertainment and Lucasfilm’s Angry Birds Star Wars II, and it is gearing up for a new line of Telepods for Angry Birds Go!, a new Rovio app. When a child buys a set of Telepods, he can then access a feature within the Rovio app, place the Telepod on the device’s camera and teleport the Telepod into the app for play.
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