• Case Studies
  • Syllabus
  • Blog
  • About
  • Class Announcements
  • Using Dropbox
  • Menu

Designer's Guide: Building a Brand Story

School of Visual Arts
  • Case Studies
  • Syllabus
  • Blog
  • About
  • Class Announcements
  • Using Dropbox
orbitz-for-business-meetings-launched-by-orbitz-and-starcite.jpeg

Orbitz taps into the physical world with loyalty features in mobile

October 22, 2013

In an effort to connect with travelers who are more often turning to mobile as part of the travel purchase funnel, Orbitz has relaunched their mobile application with an emphasis on loyalty rewards. 

The program, set to officially launch on Monday, will allow members to earn loyalty currency, or "orbucks,'' as soon as they book a flight, hotel or travel package that they can redeem to lower the cost of a hotel stay. 

One of the ways Orbitz is using the loyalty program to enhance its relationship with mobile users throughout their journey is with the new Zap that Bag Fee feature, which enables app users to click a photo of their checked baggage fee receipt and send it to Orbitz to earn $25 in bonus Orbucks through Nov. 30.

Continue. 

 

Prev / Next

#DesignStory

Everything you need to know about digital design trends in advertising...and beyond...


Latest Posts

Blog
Why Newsrooms Are Jealous of Brands, and What That Means for Content Marketing
about 9 years ago
Understanding the Unusual Relationship Between Social Media and SEO
about 9 years ago
Microsoft doesn't plan to install ad-blockers to its new browser releases
about 9 years ago
7 Marketing Implications of the Oculus Rift Being Available to Consumers
about 9 years ago
The Washington Post is making vertical video ads for clients
about 9 years ago

Resources

Ad Age
Adweek
Blippar
Brandtale
Contently
Digiday
Huffington Post
Luxury Daily
Mashable
Mobile Marketer
Neiman Lab
NewsCred
Outbrain
Quartz
Refinery 29
T Brand Studio
The Atlantic
The Drum
The Guardian
Vox Media
Wired
WSJ