In an effort to connect with travelers who are more often turning to mobile as part of the travel purchase funnel, Orbitz has relaunched their mobile application with an emphasis on loyalty rewards.
The program, set to officially launch on Monday, will allow members to earn loyalty currency, or "orbucks,'' as soon as they book a flight, hotel or travel package that they can redeem to lower the cost of a hotel stay.
One of the ways Orbitz is using the loyalty program to enhance its relationship with mobile users throughout their journey is with the new Zap that Bag Fee feature, which enables app users to click a photo of their checked baggage fee receipt and send it to Orbitz to earn $25 in bonus Orbucks through Nov. 30.