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Designer's Guide: Building a Brand Story

School of Visual Arts
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CPG brands piggyback on third-party apps for mobile boost

September 23, 2013
The Clorox check-in within Viggle

The Clorox check-in within Viggle

While consumer-packaged-goods brands are moving slowing when it comes to leveraging mobile to directly connect with customers, many view third-party applications as an easy way to establish a mobile footprint quickly.

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Tags: CPG, third party apps, blippar, viggle
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