Cadillac // ATS vs. The World

Cadillac wanted to extend the value and sophistication of their ATS vs. The World campaign at home in the US, their biggest market. Their biggest challenge was to find a way for customers to experience the worldliness of the ATS at home and engage with the brand. 

To solve this challenge, DAQRI partnered with Cadillac’s creative agency, Fallon, to create a Webby-nominated, larger-than-life 4D experience unlike anything the advertising world has ever seen.

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