Cadillac wanted to extend the value and sophistication of their ATS vs. The World campaign at home in the US, their biggest market. Their biggest challenge was to find a way for customers to experience the worldliness of the ATS at home and engage with the brand.
To solve this challenge, DAQRI partnered with Cadillac’s creative agency, Fallon, to create a Webby-nominated, larger-than-life 4D experience unlike anything the advertising world has ever seen.