HTC took a step beyond QR codes with its ad campaign for the Sensation 4G. Consumers could interact with the ads using Google Goggles. People who viewed the outdoor, print and TV ad could use the Google app to capture an image and get extra content. For instance, if you scan a scene from the TV spot, you can download a video of YouTube star Maria Aragon.
Bus shelter ads in New York, Los Angeles, Chicago, San Francisco and Seattle also led to the song “Bring Us Closer Together” by indie rock group Hooray For Earth. Digital ads also unlocked custom content from Funny or Die. Deutsch LA created the campaign.