The QR code is being used as an identity card of the product, scannable only once so it cannot be forged, and ensuring the quality of the product. Each customer will use their smartphone to verify on the spot whether the product they purchased was actually manufactured by the vendor in question.
Modern cars might be safe, but boy are they complicated. Rescue crews can be faced with an ordeal trying to figure out how to remove victims from crashes. Fortunately, Mercedes has an innovative solution to this problem: QR Codes.
You have probably run into these codes in your life, you scan them with your smartphone and they take you to a website. What Mercedes has done is created QR codes that take rescuers to information about the car.
If you’re reading TechCrunch, you’re probably already seeing the implications of banning URLs but allowing a full-on configurable QR code on screen are.
“They ban web addresses from all of the materials,” Gee told me, “Yet they were totally cool with me having a QR code, a forever update-able URL.”
When Scan created the QR code for use on the show, it originally pointed to a dummy URL that went nowhere, and monitored it on their dashboard just to make sure the demos would work. In fact, all of Gee’s devices were in airplane mode during the filming, so they wouldn’t have gone anywhere in the first place.
HTC took a step beyond QR codes with its ad campaign for the Sensation 4G. Consumers could interact with the ads using Google Goggles. People who viewed the outdoor, print and TV ad could use the Google app to capture an image and get extra content. For instance, if you scan a scene from the TV spot, you can download a video of YouTube star Maria Aragon.
Bus shelter ads in New York, Los Angeles, Chicago, San Francisco and Seattle also led to the song “Bring Us Closer Together” by indie rock group Hooray For Earth. Digital ads also unlocked custom content from Funny or Die. Deutsch LA created the campaign.
Best Buy window displays... smart use of QR!
Bitcoin uses peer-to-peer technology to operate with no central authority or banks; managing transactions and the issuing of bitcoins is carried out collectively by the network. Bitcoin is open-source; its design is public, nobody owns or controls Bitcoin and everyone can take part. Through many of its unique properties, Bitcoin allows exciting uses that could not be covered by any previous payment system.
The U.S. Postal Service, which is seeking ways to boost the appeal of direct mail for marketers in a changing technological landscape, is considering including scannable codes on advertising mail. It would allow recipients to interact and provide feedback to advertisers, according to a new report from the USPS office of the inspector general.
In the proposed system, direct mail recipients would be able to use their smartphones to scan a code or symbol -- such as a QR code, image recognition code, or “intelligent mail” barcode -- to access a feedback form or other response mechanism, with coupons or other rewards offered as an incentive.
Marketers have been trying to make print and outdoor ads interactive for years, but despite their efforts, consumers are largely rejecting QR Codes. Can a new technology called Clickable Paper reboot those efforts?
Imaging and electronics company Ricoh introduced Clickable Paper two years ago, but the company just introduced iOS and Android apps in the United States late last year. (A similar app has been available in Japan since 2012.)
The luxury designer brand has changed their advertising to take out the visually unappealing barcodes. Despite the fact that Louis Vuitton has taken QR codes out of its print advertising, it is still maintaining the scannability of its ads by making it possible for smartphone and tablet users to scan the entire image instead of just a little barcode.
The QR codes were the first step to bridging the gap between print advertising and the digital environment.
Create crisp, clear QR codes right within the new InDesign. Because InDesign creates vector codes, you can resize them without compromising quality and copy them into applications like Illustrator. At any point, you can edit the QR code directly within InDesign.
Amazing new feature! Learn about more features here
Domestic passengers flying from Sydney, Melbourne and Brisbane airports can now download movies, music, apps and books direct to their Android device using Near Field Communication (NFC) and Quick Response (QR) technologies.
Google has integrated the technology into 39 digital advertising screens at the three airports. Passengers simply have to tap their NFC device against the screen or scan the QR code to connect to the Google Play Store. They can then control the digital billboard using their device and download content using the airport’s free Wi-Fi.
Smartphone usage is probably the biggest thing to happen to marketers since the inception of the Internet itself! Mail plays a particularly strong role with the smartphone, but only if used properly. QR codes could be on the brink of extinction if they don’t start being used more effectively – by making the site mobile friendly, and by making forms less effort to type on.
I was an early proponent of QR Codes, but now I have to admit that they are history. Invisible ink and augmented-reality apps are replacing the clunky codes. The new technology is superior in that you don't have to take a picture of the code, which then records your contact information and sends you to a website, video or document, or sends you a text message giving a web address. With the new apps, you just run your smartphone over the content and get the enhanced features immediately.
Microsoft announced that will shut down Microsoft Tag service after three years.
Microsoft Tag launched in 2010 as a colorful alternative to the QR code. Anyone could create a unique 2D barcode which, when scanned using a Microsoft Tag app on an Internet-connected smartphone, could pull up an image, video, website or other web-based asset.