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Designer's Guide: Building a Brand Story

School of Visual Arts
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Valuette QR: Fighting commercial fraud in Italy

February 17, 2014

The QR code is being used as an identity card of the product, scannable only once so it cannot be forged, and ensuring the quality of the product. Each customer will use their smartphone to verify on the spot whether the product they purchased was actually manufactured by the vendor in question.

Tags: QR, Valuette, Italy, fraud
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