Google uses NFC and QR codes to offer entertainment downloads at airports

Domestic passengers flying from Sydney, Melbourne and Brisbane airports can now download movies, music, apps and books direct to their Android device using Near Field Communication (NFC) and Quick Response (QR) technologies.

Google has integrated the technology into 39 digital advertising screens at the three airports. Passengers simply have to tap their NFC device against the screen or scan the QR code to connect to the Google Play Store. They can then control the digital billboard using their device and download content using the airport’s free Wi-Fi.

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SoundTouch Brings Simplicity and Wi-Fi to New Bose Systems

Today Bose launched a new series of single-speaker systems designed under one guiding principle—simplicity before all. The SoundTouch 20, 30, and portable are Bose’s official entry in the blossoming Wi-Fi-adapted audio and home entertainment market. This trio of speakers trims away unnecessary gear like Sonos’s Wi-Fi hubs used to connect multi-room systems, and streamlines usability down to the touch of a button.

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Wi-Fi Poster

CJ Entertainment is the largest film distributor in South Korea. Much of their huge marketing budget was being spent on massive poster campaigns targeted at young moviegoers, but conventional posters seemed to have little, if any, effect on the choices of the smartphone generation. Watch the video to learn more.