QR codes out and scannable images are in at Louis Vuitton

The luxury designer brand has changed their advertising to take out the visually unappealing barcodes. Despite the fact that Louis Vuitton has taken QR codes out of its print advertising, it is still maintaining the scannability of its ads by making it possible for smartphone and tablet users to scan the entire image instead of just a little barcode.

The QR codes were the first step to bridging the gap between print advertising and the digital environment.

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