Savvy marketers have latched onto mobile short-form video this year, showing a preference for Twitter’s Vine platform despite Facebook’s launch of Video on Instagram several months ago. However, as Instagram video continues to improve, its significantly larger user base could start to attract more brands.
social media
4 BIG Reasons Why Direct Mailers need to think “Digital” and Mobile
Smartphone usage is probably the biggest thing to happen to marketers since the inception of the Internet itself! Mail plays a particularly strong role with the smartphone, but only if used properly. QR codes could be on the brink of extinction if they don’t start being used more effectively – by making the site mobile friendly, and by making forms less effort to type on.
Pairing direct mail with video and social media, through QR codes or using apps for scanning automatically, makes your campaign mobile optimized.