Betting on Olympics Buzz to Push Mobile Commerce

Mobile commerce app Pounce has successfully teamed up with apparel stores Lord & Taylor and Hudson's Bay to promote mobile shopping via print-to-mobile tech. Hudson's Bay, the official apparel sponsor of the Canadian Olympic teams, is proudly advertising Pounce technology in print ads to encourage users to easily shop online for their patriotic apparel.

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Pounce is a free app available to download for consumers. Print media, circulars, and ads by Lord & Taylor and Hudson's Bay feature a Pounce icon and instructions on how it works. These pages are activated on the backend so that users who open the app on the phone and scan the printed page can easily purchase the product on their tablet or smartphone. The item image is linked directly to a retailer’s inventory and pricing information, so that information can be updated directly through the retailer. Once a user has entered their billing and shipping information, shopping is an easy one-tap transaction.

To support the launch of this collaboration, the app is being featured in ads on bus stations and around Toronto for Hudson's Bay's Sochi 2014 Olympic apparel. The partnership includes special marketing integration, such as the call-to-action icons across ads as well as online campaigns. By using their huge Olympic marketing push to introduce the Pounce technology, the company is showing great confidence in the technology and the wide appeal to customers. 

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App Downloads Nearly Doubled on Christmas Day

Three in 10 mobile device owners planned to download apps on December 25.

Mobile devices seem to be entrenched firmly into the holiday spirit: Not only does an increasing share of holiday shopping get transacted on mobile phones and tablets, including on Thanksgiving Day during what used to be designated “family time,” but holiday mobile use goes beyond the utilitarian. Christmas Day has become a major occasion for app downloads.

According to Flurry, downloads of apps tracked by the service were up 91% on Christmas Day compared with the average day during the first three weeks of December. And while this spike is large, it’s smaller than those that occurred in 2011 and 2012, when app downloads more than doubled on Christmas Day compared with a normal day.

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Facebook’s share of digital advertising growing fast, thanks to mobile


Facebook will nearly triple its share of global mobile advertising in 2013 compared to 2012, according to research firm eMarketer. They forecast that Facebook will have about 15.8 percent of the total global ad market, ahead of Pandora, Twitter and others. Google, however, is still the big kahuna with 53.17 percent of the overall market, up from 2012. The overall mobile ad market is forecast at $16.65 billion — up 89 percent from 2012.

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