Betting on Olympics Buzz to Push Mobile Commerce

Mobile commerce app Pounce has successfully teamed up with apparel stores Lord & Taylor and Hudson's Bay to promote mobile shopping via print-to-mobile tech. Hudson's Bay, the official apparel sponsor of the Canadian Olympic teams, is proudly advertising Pounce technology in print ads to encourage users to easily shop online for their patriotic apparel.

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Pounce is a free app available to download for consumers. Print media, circulars, and ads by Lord & Taylor and Hudson's Bay feature a Pounce icon and instructions on how it works. These pages are activated on the backend so that users who open the app on the phone and scan the printed page can easily purchase the product on their tablet or smartphone. The item image is linked directly to a retailer’s inventory and pricing information, so that information can be updated directly through the retailer. Once a user has entered their billing and shipping information, shopping is an easy one-tap transaction.

To support the launch of this collaboration, the app is being featured in ads on bus stations and around Toronto for Hudson's Bay's Sochi 2014 Olympic apparel. The partnership includes special marketing integration, such as the call-to-action icons across ads as well as online campaigns. By using their huge Olympic marketing push to introduce the Pounce technology, the company is showing great confidence in the technology and the wide appeal to customers. 

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