ad revenue
While search continues to be the most profitable channel for marketers with a 7.4 percent increase in the first half of 2013, mobile is quickly establishing itself as the marketing medium of the future, according to findings from the Interactive Advertising Bureau and PriceWaterhouseCoopers.
American consumer magazines are showing some signs of life.
Despite a decline in ad pages sold, U.S. magazines' print ad revenues rose 4% during the third quarter to $4.75 billion as rebounding readership allowed publishers to charge more, according to new data from Publishers Information Bureau, a unit of MPA -- The Association of Magazine Media.