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Designer's Guide: Building a Brand Story

School of Visual Arts
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Mobile ad revenue climbs 15% during first-half 2013: IAB

October 27, 2013
givenchy-mobile-app.jpg

While search continues to be the most profitable channel for marketers with a 7.4 percent increase in the first half of 2013, mobile is quickly establishing itself as the marketing medium of the future, according to findings from the Interactive Advertising Bureau and PriceWaterhouseCoopers.

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Tags: Mobile, ad revenue, 2013, IAB
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