Three in 10 mobile device owners planned to download apps on December 25.
Mobile devices seem to be entrenched firmly into the holiday spirit: Not only does an increasing share of holiday shopping get transacted on mobile phones and tablets, including on Thanksgiving Day during what used to be designated “family time,” but holiday mobile use goes beyond the utilitarian. Christmas Day has become a major occasion for app downloads.
According to Flurry, downloads of apps tracked by the service were up 91% on Christmas Day compared with the average day during the first three weeks of December. And while this spike is large, it’s smaller than those that occurred in 2011 and 2012, when app downloads more than doubled on Christmas Day compared with a normal day.