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The New iPhone Feature That Could Change Your Mobile Content Strategy

February 24, 2014

Imagine a member of your target audience standing in a crowded store aisle, feeling overwhelmed by all the choices. What if you could just reach out and give him or her something to help with the decision — a coupon, product information, discounts — right at that moment? Content marketers will soon have the ability to do this, and a whole lot more, now that iBeacon has arrived.

Included as part of Apple’s iOS 7, the iBeacon feature uses Bluetooth location-based technology to allow a sensor to communicate with a nearby device. Tiny transmitters can be placed throughout a building to determine visitors’ locations and send targeted alerts to their phones as they move about.

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Tags: iBeacon, iOS 7, feature, mobile content strategy, bluetooth, location-based
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