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Designer's Guide: Building a Brand Story

School of Visual Arts
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One way to tell how rich a country is: Look at its profusion of Android phones

August 21, 2014

There are now nearly five times the number of phone models running Google’s Android operating systems in use in the world as there were in 2012.

That’s according to OpenSignal, a mobile network analysis company based in London, which found that nearly 19,000 different devices accounted for the last 682,000 downloads of its app. (Google doesn’t disclose these data, but OpenSignal is a reliable proxy, thanks to the worldwide ubiquity of their app.) That is up from nearly 12,000 last year and just under 4,000 in 2012. What that fragmentation looks like can be seen in the image above, which shows the market share of individual models.

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