Publishers know they must grapple with media consumption shifting to mobile devices, but merely having a mobile focus is not enough. Consider this: While time spent on mobile devices increased by 24 percent from June 2013 to June 2014, app usage grew at a greater rate (52 percent) than mobile Web consumption (17 percent).
That’s just one takeaway from a new comScore report on mobile consumption, a murky, continually shifting behavior. Below are more key statistics from the report.
Apps, not mobile Web, are driving mobile growth
Mobile now makes up a majority (60 percent) of all time spent on the Web, with mobile apps themselves constituting 52 percent of all Internet consumption.