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Designer's Guide: Building a Brand Story

School of Visual Arts
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Stop Calling Tablets 'Mobile'

May 03, 2014

Stop me if you've heard this one: Two guys are sitting in a Starbucks. One is tapping away on his Macbook Air. The guy next to him is busy pecking as well, on a keyboard attached to his iPad.

Yet only one of these two are considered to be on a "mobile" device.

If this were an isolated incident, you could conclude that yes, sometimes, the way we use tablets and laptops are pretty similar. It's not. Study after study shows that only a small minority of tablet owners connect them to cellular networks. That means most of the time most are employing them within Wi-fi range. Translation: They're using them on their couch, often in a reclining position.

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