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Designer's Guide: Building a Brand Story

School of Visual Arts
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15 Mobile Trends To Watch In 2015

February 09, 2015

Ringing in the New Year at the Intersection of Consumer Experience and Mobile

As we launch into 2015 with wishes and expectations for the year ahead, one thing is clear: We're in the midst of a global transformation as more and more people are moving from the offline and disconnected world to being constantly connected. Consumers all around the world are adopting smart devices at an astounding pace, opening up more and more opportunities to engage in new ways –changing the way we interact, entertain, educate and shop. And that pace is expected to continue with 50 billion connected devices projected by 2020.

As we think about the potential of this new age, our focus at MasterCard is on creating richer shopping experiences for consumers. If you think about a world where everything and everyone is connected, from your mobile phone to your smart-home -- your washing machine for example -- it’s critical that brands can deliver a consistent omni-channel experience -- in-store, in-app, and online.

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