Live Savannah is a yearlong initiative brought to you by SCAD + HP via the LinkReader app, which transforms physical content into digital experiences. Over the year, the project will examine tourism, retail, and community.
Earlier this year, Savannah College of Art and Design began utilizing the Digimarc's breakthrough technology in the nation’s first “Live City” installation. Walking around the city of Savannah, Georgia, pedestrians scan digitally watermarked images on maps, posters and other printed materials using the Digimarc-powered LinkReader app and are instantly linked to exclusive user content. With this digital vantage, tourists learn more easily about Savannah’s rich history and unique attractions.