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Designer's Guide: Building a Brand Story

School of Visual Arts
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4,000 Beacons Coming to All Macy's Stores

September 16, 2014

Another major retailer is going all in on beacons.

Deep inside a series of announcements by Macy’s yesterday about its omnichannel strategy is another major nod to beacons.

Following beacon trials in New York and San Francisco, Macy’s is expanding its beacon program to all stores nationwide, with the installation of more than 4,000 beacons in its stores.

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