Apple increased global iPhone shipments by 13% last year, but its growth rate is lagging behind competitors in the smartphone space — arguably the company's most important market.
In 2013, Apple shipped 153.4 million iPhones, up from 135.9 million in 2012. However, Samsung, one of Apple's biggest smartphone competitors, increased shipments from 219.7 million to 313.9 million, marking 43% growth. This is compared the overall market, which grew by 38.4%.
Samsung
IDC: Apple’s iPad fell to 29.6% tablet share in Q3 2013, Samsung took second with 20.4%, Asus third with 7.4%
The tablet market is still growing. Q3 2013 saw 47.6 million units ship worldwide, up from 34.8 million the same quarter last year. Apple’s iPad once again took first place, although it dropped to 29.6 percent market share, while Samsung grew its share to 20.4 percent to keep second place. The other three players in the top five also all grew: Asus kept its third place position by grabbing 7.4 percent, Lenovo jumped to 4.8 percent to take fourth, and Acer took fifth with 2.5 percent. Amazon notably fell out of the list.