Objects and images will take on a completely new life when you look at them with Taggar: see secret photos, videos and doodles, revealed only through the app! Add your own personal tag, leaving secret messages in the form of video, pictures and stickers.
Download Taggar to vote on the best tags, see what's trending and check out what creations your friends have hidden for you. The Taggar app takes the next step from intelligent augmented reality to socialising the technology.
iD™ is the next generation mobile marketing platform that turns consumers into customers by activating ads or products with monetizable transactions.
Our mobile, multi-sensory recognition technology, covered by 50 issued patents, enables consumers to browse the physical world and unlock digital content, so they can discover, act and transact with your company like never before.
360° Activations:
Our innovative technology platform is protected by over 1000 claims in over 40 issued patents, and is the only comprehensive recognition platform of 2D images, 3D objects, TV content, music, speech, and QR/barcodes from any mobile computing device, capturing both time and location of activation in real-time.
Robust & Scalable:
iD Browser™ integrates advanced mobile tracking and recognition with robust features including wide angles, scale, rotations, and motion. It is capable of recognizing the differences between millions of images at sub-second speed, providing the best consumer mobile experience. The iD Browser™ has the unprecedented capacity to provide recognition for 20 million+ images. Our database covers over 8 million book covers and 100,000 product codes, which are instantly recognizable.
Live Television:
iD TV is the first ever platform to identify moving images of broadcast television and online videos. A viewer points their smartphone or tablet at the screen, and the video is identified instantaneously.
Digital Mobile Marketing & E-Commerce Solutions Platform:
The iD platform is an enterprise turn key solution including campaign management, authoring tools, content management, API integration to large databases of recognizable content, CRM analytics and transactions including mobile payments, coupons and offers.
At its best, augmented reality can promise a heads-up display for your entire life. But all too often, the overlay it creates adds little but pain and confusion. That was fully what I expected from Disney's foray into augmented reality toys when I first heard about them. Aimed at a young audience, the toys are built by licensee Jakks, and the first descriptions sounded abysmal: who wants to stare at a toy while watching somebody else — even a Disney character — play with it? After seeing the first versions, I'm not exactly reassured, but I've upgraded my opinion: the idea has promise, but it's not there yet.
The technology that powers Disney's new toys is called DreamPlay, built in a partnership between Jakks and NantWorks, a company founded by the richest man in Los Angeles.
The U.S. Postal Service, which is seeking ways to boost the appeal of direct mail for marketers in a changing technological landscape, is considering including scannable codes on advertising mail. It would allow recipients to interact and provide feedback to advertisers, according to a new report from the USPS office of the inspector general.
In the proposed system, direct mail recipients would be able to use their smartphones to scan a code or symbol -- such as a QR code, image recognition code, or “intelligent mail” barcode -- to access a feedback form or other response mechanism, with coupons or other rewards offered as an incentive.
Thought the days of every publisher pushing their own social network were behind us? Think again.
Forbes on Monday unveiled “Stream” -- a feature that allows readers to save, share and discover visual content from the magazine and Forbes.com. Lewis DVorkin, Forbes Media chief product officer, said Stream is a response to two key trends that continue to redefine media: a shift toward content streams like those of Twitter and Facebook, and a shift away from text.
Stream is part of the new Forbes magazine app for iOS, which already features redesigned issues optimized specifically for tablet and mobile devices. The technology behind Stream was developed by MAZ, a New York-based technology startup.
The last time The New York Times embarked on a wholesale redesign of its Web site, in 2006, the iPhone wasn't on the market. Tablets like the iPad were still years away. So the new design that The Times is unveiling Wednesday is generating much interest within the journalism industry, both for what it says about The Times and about the future of online publishing.
Most notably, the redesign introduces fast-growing "native advertising" to NYTimes.com. The Times is calling these ads Paid Posts. They resemble articles written by reporters — thus they are "native" — but they are actually written by sponsors. Dell is the first purchaser of Paid Posts, and on Wednesday, there were several such posts on the Web site.
Add two more types of devices consumers want to a category already crowded with smartphones, HDTVs, laptop computers and tablet PCs: wearable devices and “phablets.”
According to Accenture’s new Digital Consumer Tech survey, more than half of consumers (52%) worldwide are interested in buying a wearable technology device such as a fitness monitor or Internet-connected headwear. The survey, which covered 6,000 consumers in six countries (Australia, Canada, India, South Africa, the United Kingdom and the United States) also revealed strong consumer interest in devices such as smartwatches (46%) and Internet-connected glasses (42%).
Marketers have been trying to make print and outdoor ads interactive for years, but despite their efforts, consumers are largely rejecting QR Codes. Can a new technology called Clickable Paper reboot those efforts?
Imaging and electronics company Ricoh introduced Clickable Paper two years ago, but the company just introduced iOS and Android apps in the United States late last year. (A similar app has been available in Japan since 2012.)
The future of publishing is entering a new golden era that will make publishing available to more people. Twitter, new long-form content distributors and an increase in digital ad spending will support this new era.
Digital publishing is now a mature, thriving industry, and yet many still insist that publishing is in its death throes. Book publishers know better: While hardcover sales declined slightly between 2008 and 2012 (from $5.2 billion to $5 billion), eBook sales grew at an astonishing clip during that period, rising from $64 million to $3 billion. And while digital publications are typically sold at a lower per-unit cost, profit margins are much higher – from 41 percent to 75 percent as publishers make the transition from print to digital.
With print advertising and subscriptions dropping, magazine publishers must seize new revenue opportunities. Now Beyond Print delivers valuable information and proven advice for crossing the digital divide—from monetizing more content to thinking more like a retailer.
In this quick, compelling guide, hybris executive and e-commerce pioneer Cliff Conneighton explores the new pillars of monetization, gives a candid assessment of digital commerce and monetization approaches—and provides clear next steps to get started. Hear from leading publishers, industry experts, technologists and others, all offering their advice and opinions.
"Magazine publishing isn’t the first industry confronted with digital disruption. There are many examples of other industries that have made the transformation gracefully and profitably (retail) or not (the music industry). Publishers seeking to bring digital innovation to their magazine operations must have a clear vision of their brand’s unique strengths—and how to leverage them during disruptive times. Only then can they take full advantage of emerging opportunities to engage with their readers in innovative ways—and build new revenues."
See the world in your language. No network delay, no roaming fees, and no reception problems. Word Lens is a dictionary -- evolved. It looks up words for you, and shows them in context.
Word Lens has its limits. The translation will have mistakes, and may be hard to understand, but it usually gets the point across. If a translation fails, there is a way to manually look up words by typing them in. Word Lens does not read very stylized fonts, handwriting, or cursive. Try it, and tell us what you think!
E-readers and tablets are becoming more popular as such technologies improve, but reading on paper still has its advantages.
One of the most provocative viral YouTube videos in the past two years begins mundanely enough: a one-year-old girl plays with an iPad, sweeping her fingers across its touch screen and shuffling groups of icons. In following scenes, she appears to pinch, swipe and prod the pages of paper magazines as though they, too, are screens. Melodramatically, the video replays these gestures in close-up.
In a counter intuitive (some would say logic-defying) move, Newsweek is returning to print. The news magazine that went digital-only a year ago is planning to put out a weekly edition early next year, The New York Times reported.
If it seems like everyone around you is constantly glued to their smartphones, you haven't seen anything yet. According to Ericsson's 2013 mobility report, the number of global mobile Internet subscriptions will triple by 2019.
In 2013, the number of mobile subscriptions around the world clocks in at 2.2 billion. Six years from now, that number is set to reach 6.4 billion.
The FCC revealed more details on Friday about its proposal to allow cellphone usage during flights. The commission clarified that, in the end, it will be in the airline companies' hands to decide if we can call our loved ones while we are at 10,000 feet or above. So, don't get your keypad ready just yet.
The era of distracted walking is certainly upon us. Dividing attention between cell phone and sidewalk leaves an estimated 1,500 people a year in the hospital with an embarrassing story to tell. Controlled experiments have found that pedestrians using a phone recall less about their surroundings than other walkers do--with some people so zoned out that they fail to spot a unicycling clown.
Lately any discussion of distracted walking has centered on whether Google Glass will help or hurt the situation. On one hand, the device's very design was supposed to free our eyes to look forward. On the other hand, looking isn't seeing, and some cognitive scientists worry that our inability to see a device and the world around us at the same time could have "potentially dangerous consequences."
How do we give B.A.'s in arts and humanities more career options without abandoning the life of the mind?
One of my roles as director of a program in the "digital liberal arts" is to close the gap between what our students are learning and the expectations of the job markets in their fields. While I don't think liberal-arts education should be at the service of employers, I do think it is important to enable our B.A.'s to build careers that allow them to continue what they valued about their undergraduate experiences.
The luxury designer brand has changed their advertising to take out the visually unappealing barcodes. Despite the fact that Louis Vuitton has taken QR codes out of its print advertising, it is still maintaining the scannability of its ads by making it possible for smartphone and tablet users to scan the entire image instead of just a little barcode.
The QR codes were the first step to bridging the gap between print advertising and the digital environment.
Buying a bra online is a gamble—many women the world over are in between sizes, and sizing varies for different bra companies—there’s always a chance that the garment will not fit the way it should. The founders of ‘Thirdlove’, an online shop for women, aim to make it a breeze for women to buy a bra that fits over the internet. With their patented ’computer vision technology’, users are able to discover their precise size in the comfort of their homes.
All the user needs to do is take a self-shot of her upper body while wearing a form-fitting top. Using computer vision, the app scans the user’s chest area and calculates her proportions in just five minutes.
With more and more employees getting work done on the go, mobile devices are quickly becoming a huge security risk for companies, new research shows.
A study by the Ponemon Institute, a security research center, and Lumension, a provider of end-point management and security, revealed that 75% of IT security professionals said mobile devices will pose the biggest threat to companies' security in 2014, up from just 9% who said the same in 2010. Additionally, 68% of respondents said their mobile devices have been targeted by malware in the last 12 months.