Android Makes Up Nearly 80% of Global Smartphone Shipments

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There is no end in sight to the Android versus iPhone debate, but while we can all argue over the pros and cons of each, the numbers don't lie: Android is still the most popular operating system in the world.

According to data from market intelligence firm IDC, Android's dominance in the mobile market is still growing. In 2013, Android devices comprised 78.6% of global smartphone unit shipments — up from 69% in 2012. Compare that to iOS, which made up only 15.2% of smartphone shipments in 2013 (down from 18.7% in 2012).

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Betting on Olympics Buzz to Push Mobile Commerce

Mobile commerce app Pounce has successfully teamed up with apparel stores Lord & Taylor and Hudson's Bay to promote mobile shopping via print-to-mobile tech. Hudson's Bay, the official apparel sponsor of the Canadian Olympic teams, is proudly advertising Pounce technology in print ads to encourage users to easily shop online for their patriotic apparel.

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Pounce is a free app available to download for consumers. Print media, circulars, and ads by Lord & Taylor and Hudson's Bay feature a Pounce icon and instructions on how it works. These pages are activated on the backend so that users who open the app on the phone and scan the printed page can easily purchase the product on their tablet or smartphone. The item image is linked directly to a retailer’s inventory and pricing information, so that information can be updated directly through the retailer. Once a user has entered their billing and shipping information, shopping is an easy one-tap transaction.

To support the launch of this collaboration, the app is being featured in ads on bus stations and around Toronto for Hudson's Bay's Sochi 2014 Olympic apparel. The partnership includes special marketing integration, such as the call-to-action icons across ads as well as online campaigns. By using their huge Olympic marketing push to introduce the Pounce technology, the company is showing great confidence in the technology and the wide appeal to customers. 

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Moda Operandi launches app for New York Fashion Week eager shoppers

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Taking advantage of the hype and happenings of New York Fashion Week, Moda Operandi, an online retailer, launched an app that allows fashion enthusiasts to preview, preorder, and buy items from the runway shows.

Moda Operandi allows customers to peruse shows and “like” and “dislike” looks, revealing which high-powered fashion reviewers have also “liked” the look. After “liking” a look, the shopper is notified when the item is available for sale.
 
This app targets a very specific section of the general population: those who both have a passion for fashion and the bank to back up their desires.  In the Luxury Daily article, Sarah Jones explains the app's faith in the "emotional purchases", tapping into "affluent consumers’ need to own new apparel and accessories before anyone else."
 
“What the Moda Operandi app did well, though, was streamlining the checkout, which included mobile-optimized forms and automatic storage of personal information to ensure quick mobile commerce transactions,”
 
Moda Operandi is not the only app allowing shoppers to preorder fashion collections, Bonfaire launched in the summer of 2013 and presents offers for “Exclusive First Access to Order Designer Accessories.” Moda Operandi, however, has been praised for its simplicity in design and its ability to save the customer’s credit card number, making the shopping experience even faster and easier.

Digital Driven Innovation Set to Adapt How Business, Consumers, Governments and Charities Connect with each other

Wearable fundraising, smart bras, e-Government and ambient Bluetooth consumer messaging all set to trend in 2014 according to Mindshare.

Digital technology will continue to provide new connections, revenue streams and communications channels for brands, consumers, charities and businesses according to leading global media agency network, Mindshare.

Wearable technology and particularly health-related devices, have finally become affordable, accurate and accessible, but that is just the tip of the iceberg when it comes to the internet of things. Sony has filed a patent for the ‘smart wig' which will be able to process data and communicate wirelessly with other external devices while Microsoft has developed a ‘smart bra' with sensors that monitor heart and skin activity to provide an indication of mood levels. Next year is set to be the year of the ‘internet of ‘weird' things'.

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