Do you need to quickly make a QR Code? We’ve shown you how you can use goo.gl to make QR codes in a jiffy, but Make Tech Easier’s trick is the fastest method we've seen yet.
LG’s Witty Mobile Ads Mock Apple, HTC And Samsung Smartphones
LG has unveiled a witty Scandinavian ad campaign mocking Apple, HTC and Samsung smartphones.
Created by M&C Saatchi, Stockholm to promote the new LG G2 smartphone, the mobile banner ads can recognize the brand of smartphone they appear on, and respond accordingly.
In-store Mobile Platform for Grocery Retailers
Catalina, best known for the technology that lets supermarkets print coupons related to a shopper’s purchases, is extending its loyalty expertise into the mobile realm.
Sphero: Review of smart-phone powered robot ball gaming system
The Sphero robot ball gaming system is a great new take on smart toys for smartphones – and big kids of all ages will love it.
Launched last year by US company Orbotix, the Sphero comprises a 74mm diameter opaque ball made from tough polycarbonate, inside which lies a multi-axis gyro, an accelerometer and a bunch of motors that can send it speeding in any direction at up to 0.91m-per-second indoors or out.
Metaio & Audi AG Release Interactive Augmented Reality Manual for Audi A3
The user manual for the Audi A1 is fully digital with AR experiences - you can scan objects on the dashboard for more information. Audi is now using the digital manual for the A3 and likely other models to come.
The new app can recognize over 300 individual elements of the Audi A3 – from the insignia on the windshield wipers and entertainment system to actual engine components under the hood – in order to return relevant how-to information or even virtual overlays of maintenance instructions, animated in real-time and in 3-D.
StreetMuseum iPhone app
The Museum of London has launched an iPhone app which cleverly brings its extensive art and photographic collections to the streets of the capital...
Theodite
Theodolite is a multi-function augmented reality app that combines a compass, GPS, map, photo/movie camera, rangefinder, and two-axis inclinometer. Theodolite overlays real time information about position, altitude, bearing, range, and inclination on the iPhone’s live camera image, like an electronic viewfinder.
'All You' partners with Digimarc and ShopAdvisor to integrate m-commerce
All You, a Time Inc. magazine, has partnered with Digimarc and ShopAdvisor to add m-commerce functionality to their print publication. Digimarc provides invisible watermarks which allow users to connect to the printed magazine and ShopAdvisor provides price and shopping capability as well as the ability to watch an item and get updates on price reductions. Read more about the integration here.
ShopThis lets consumers click an icon in a magazine ad for product details.
For Shoppers, Next Level of Instant Gratification
All the world’s a shopping cart.
A wave of experiments at various companies could take consumer
convenience (and impulsiveness) to new heights. The ultimate vision is a
form of shopping nirvana, where consumers can buy what they covet on
the spot — straight from an attention-grabbing magazine ad, for
instance, or off a television screen, or even from a refrigerator.
Smartphones Are Go-Everywhere, Do-Anything Devices for Mothers
Smartphones are the all-purpose device-of-choice among mothers, according to an August study from BabyCenter,
which found that in the past year alone, the number of US mothers using
smartphones increased nearly 34%. And 46% of these mothers admitted
being addicted to their smartphones. In fact, when asked which device
they would keep if they could only choose one, more than seven out of 10
mothers who owned a smartphone, tablet and PC said they would keep
their smartphones and scrap the rest.
Report: 41% of connected devices in South Korea are phablets, compared to 7% worldwide
SoundTouch Brings Simplicity and Wi-Fi to New Bose Systems
Today Bose launched a new series of single-speaker systems designed under one guiding principle—simplicity before all. The SoundTouch 20, 30, and portable are Bose’s official entry in the blossoming Wi-Fi-adapted audio and home entertainment market. This trio of speakers trims away unnecessary gear like Sonos’s Wi-Fi hubs used to connect multi-room systems, and streamlines usability down to the touch of a button.
11 Amazing Augmented Reality Ads
To celebrate Fashion's Night Out, NET-A-PORTER created a pop-up store that visitors could shop and win prizes from using a specially created app for their Smartphone or iPad 2. Watch the video to find out how it worked...
Wi-Fi Poster
CJ Entertainment is the largest film distributor in South Korea. Much of their huge marketing budget was being spent on massive poster campaigns targeted at young moviegoers, but conventional posters seemed to have little, if any, effect on the choices of the smartphone generation. Watch the video to learn more.
Smartphone retail consumers have higher in-store expectations
What happens when 130 million consumers with smartphones in hand go shopping in retail stores this holiday season? What are smartphone consumer expectations regarding the in-store experience, sales staff product knowledge and available inventory? Are retailers ready for the invasion of the smartphone shoppers this holiday season?
Powering ad campaigns across devices
The advertising industry has been closely watching the growth of mobile as a platform and eyeing innovations that will solidify its position as the ad delivery platform of choice.
People understand that mobile is the future of advertising, but few have found a way to make it work due to screen size limitations, low mobile CPMs and the lack of behavioral targeting capabilities on handheld devices.
SecurEnvoy's One Swipe lets users log in using QR code on smartphone
Authentication firm SecurEnvoy has invented a simple way for remote users to log in to their organisation's network by swiping a QR code on their mobile phone in front of their laptop's webcam.
Called 'One Swipe', the user simply enters a PIN number ('something they know'), which causes the mobile app on their phone ('something they have') to generate a one-time QR code that is photographed by the webcam to complete authentication.
What your wardrobe lacks: A necktie with a QR code
I must admit that I sometimes sorely miss the bygone age of penny farthings, sleeve garters, and neckties that just hung there making you look professional instead of linking to your OKCupid profile.
Those were good times. Then again, times change, so it shouldn't be a surprise that you can now get your own QR code subtly printed on your necktie (QR codes have been printed on ties before, but usually on the front where they're painful to see).
Urban Outfitters Preps for Holidays With Mobile Investments
A number of retailers, with an eye on the upcoming holiday season, are ramping up investments behind their mobile apps, including Urban Outfitters.
The retailer overhauled its app two weeks ago, adding a slew of new features, including the introduction of Urban On, a rewards program, as well as 2D barcode scanning and the ability to listen to the retailer's dedicated radio station. Sales on mobile devices are expected to balloon this season, accounting for 16% of e-commerce sales, according to eMarketer.
Get inspired!
Check out 15 Clever Augmented Reality Campaigns here!