Augmented reality bridges written and sign language

The DEAF MAGAZINE communicates in both of these languages. It is a lifestyle and society magazine about the culture of german sign language. Through the use of mixed media and augmented reality technology, it links the written language directly with the german sign language and makes it easier to his readers to affiliate information and allows to a better understanding of the written language. It also opens up even hearing readers, access to the german deaf culture. Check out this video starting at 3:20.

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4 BIG Reasons Why Direct Mailers need to think “Digital” and Mobile

Smartphone usage is probably the biggest thing to happen to marketers since the inception of the Internet itself! Mail plays a particularly strong role with the smartphone, but only if used properly. QR codes could be on the brink of extinction if they don’t start being used more effectively – by making the site mobile friendly, and by making forms less effort to type on.

Pairing direct mail with video and social media, through QR codes or using apps for scanning automatically, makes your campaign mobile optimized. 

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Mobile Advertising Budgets Up 142 Percent Over 2011: IAB Industry Survey

As mobile devices enable consumers to easily interact with brands, mobile advertising correspondingly attracts more budget and is expected to continue this upward trend.

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Marketers at 300 U.S. companies increased their mobile advertising budgets by 142 percent from 2011 to2013, according to Marketers Perceptions of Mobile Advertising, produced by Ovum for Interactive Advertising Bureau (IAB). Of the marketers surveyed this year, over one-third allocated more than $300,000 to mobile advertising, compared to merely seven percent in 2011. Among them, 16 percent spent more than $500,000 on mobile advertising, while the highest bracket in 2011 survey was "more than $300,000."   

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The Web Is a Lab for Marketable TV Content, and Vice Versa

The lines between digital and linear distribution are a lot less blurry than advertised when it comes to the business models of cable television and the online space, but content is a different animal altogether.

Take Drunk History, for example, which has evolved from a YouTube sensation to a full-blown half-hour on Comedy Central, averaging a serviceable 0.5 rating in the 18-49 demo over the course of its debut season. That platform shift is a neat reversal for showrunner Jeremy Konner, who saw his Web comedy Ghost Ghirls optioned and then scuttled by Syfy before the show was revived by Yahoo.

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