How Augmented Reality Works

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Video games have been entertaining us for nearly 30 years, ever since Pong was introduced to arcades in the early 1970s. Computer graphics have become much more sophisticated since then, and game graphics are pushing the barriers of photorealism. Now, researchers and engineers are pulling graphics out of your television screen or computer display and integrating them into real-world environments. This new technology, called augmented reality, blurs the line between what's real and what's computer-generated by enhancing what we see, hear, feel and smell.

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Time Inc. Signs on With Flipboard

No. 1 magazine publisher Time Inc. announced plans to put its magazine content on Flipboard. People and InStyle will roll out this week on the mobile news aggregator app, with Time and Fortune scheduled to follow in December.

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Some publishers have pulled out of Flipboard, questioning its value as a revenue driver. Flipboard purports to be a friend to magazines. It displays their content in a magazine-like, flippable format, with the stated goal of helping publishers by driving people to subscribe and offering a new ad platform at print-like rates. But critics fear that users will simply bypass the publisher's site or publication altogether; one defector, Talking Points Memo founder Josh Marshall, went so far as to call Flipboard and its ilk "scams" (though he later softened his stance).

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