Google uses NFC and QR codes to offer entertainment downloads at airports

Domestic passengers flying from Sydney, Melbourne and Brisbane airports can now download movies, music, apps and books direct to their Android device using Near Field Communication (NFC) and Quick Response (QR) technologies.

Google has integrated the technology into 39 digital advertising screens at the three airports. Passengers simply have to tap their NFC device against the screen or scan the QR code to connect to the Google Play Store. They can then control the digital billboard using their device and download content using the airport’s free Wi-Fi.

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Will Augmented Reality Books Bridge the Digital-Physical Divide?

Disney is going for a ride on the augmented-reality bandwagon, and it's betting the future of play will involve digital imagery that interacts with tangible objects—what the company describes as "traversing the digital-physical divide."

The concept is being developed at Disney Research labs with a new prototype device called HideOut. It's a handheld pico projector that projects digital images onto pre-marked surfaces, bringing children's books and board games to life as you move the device.

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Deaf Magazine uses augmented reality to teach readers sign language

Deaf and severely hearing impaired people communicate in sign language. For most it is their first language and is considered by many as their native language. It is a(an independent) separate language and is very different to the spoken and written language. The DEAF MAGAZINE communicates in both of these languages. It is a lifestyle and society magazine about the culture of german sign language. Through the use of mixed media and augmented reality technology, it links the written language directly with the german sign language and makes it easier to his readers to affiliate information and allows to a better understanding of the written language. It also opens up even hearing readers, access to the german deaf culture. The DEAF MAGAZINE constitutes, articles about events and trends of the culture of german sign language, special personalities, news and opinions to the accessibility in Germany and trips to the deaf culture of other countries.

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Starbucks wants you to tweet your friend a coffee

The coffee giant is launching a beta program called Tweet-a-Coffee that lets you buy a $5 gift card for a friend through the social network. To do so, you first need to sync your Starbucks account to Twitter here and link a credit card to your account. Then, tweet "@tweetacoffee" with the Twitter handle of the intended recipient, and that person will receive your gift card. To entice consumers to try the program, the first 100,000 who link their accounts with their Visa cards will receive a $5 gift card for themselves when they tweet a gift card to someone (a perk for Visa cardholders). Read more

Someday, Augmented-Reality Technology Could Change The Way We Drive

Augmented reality -- a live view of your environment with elements enhanced by computer-generated input -- will undoubtedly revolutionize the way we interact with the world, and even the way we drive.

Chevrolet Volt owners are already experiencing game-changing advanced technology (via two interactive color LCD screens that monitor and provide efficiency feedback based on one's driving style), but there are already products like Google Glass on the cusp of mass-market adoption -- essentially a wearable smartphone that looks like a pair of glasses, with a smart display imposed on the user's field of vision that can record video, take pictures, send texts and more, all controlled by voice command.

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Top 10 luxury brand digital campaigns of Q3

Luxury marketers used digital tactics to foster intimate connections with consumers during the third quarter of 2013.

Digital enabled marketers to engage with target consumers on a personal level through microsites, branded hashtags and digital touch points. These experiential and educational tactics integrated consumers into what felt like the brand’s inner circle, which ultimately drove brand loyalty.

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